We’ve launched a new design for the main Hitssports.com website today. This comes only 3 short months after we launched the previous design! We’ve spent a lot of time looking at the stats we get through Google Analytics. We noticed that while the traffic we’ve been getting has been steadily increasing the number of new visitors signing up for the service is far lower than we’d like, and our bounce rate was far too high for new visitors. We are confident in the power of the product we are selling, we have many happy customers but we wanted more so we had to make some changes.

We’ve concluded from our surveys that the design we had previously launched was too corporate, and the message to our target audience didn’t get across. We’ve updated the webiste to include screenshots of a couple of sample sites as part of the header. This we hope makes it much clearer what we are offering. We have separated the menuing options out further to highlight the most important links by making them larger and bolder. These now take the format of tabs that are visible throughout the website, we’ve highlighted the “free trial” tab as this is what we’d like people to take us up on. Running the trial is the way clubs fully understand how our system works, and just how much it can help them in the day to day running of their club.

We have a few more updates to come to the site over the next couple of weeks. We’re hoping to introduce some screencasts (video of the system in action) to aid the visualisation of the product, I just need to get rid of this cold before I start any attempt at a voice-over to go with it!

Any feedback on the new design would be much appreciated.